This weekend saw the latest launch of the Love Irish Food promotional campaign in Tesco stores nationwide!

Each year there’s a new and exciting elements added to the promotion.. this year not least are Tesco expanding the reach (this year we're in 185 stores) but there are also more in-store banners reflecting the strength of Irish producers! And Broderick's are one of these – horray! 

Tesco have also so kindly supported on-shelf strips to recognise every product that is Irish produced and on sale in their stores - watch out for the green strips down those aisles!

This helps to make it easier for customers to see what the origin is behind a lot of the products that they buy each week - something they wouldn't probably consider otherwise. They can see who they are supporting, the quality of the product and that it is only guaranteed because it's a trusted Irish made brand (hint: like Broderick's!)

On reflection Broderick's have been on the shelf in Tesco stores for many, many years. Ina, our founder, tells me that she was the first person to go and meet with the buying team “to let them buy our products“ - it wasn't a case that she was trying to sell to them of course! - she was confident that she had a product that should be made available to the whole of Ireland and she knew that Tesco would be key to this success. 

Many years later, we are currently promoting our Broderick's Rocky Road Slices – made with Belgian chocolate & soft mallows – a renowned favourite for both adults and children. Four slices in a tray and presented in a nice carton, perfect for gifting. 

Love Irish Food are like an extra account manager working in collaboration with us and Tesco stores, they do all the managing & organising of this promotion and basically all we have to do is make sure we have enough stock of our delicious cakes to supply and keep the shelves stocked. 

We are all too aware that this takes a tremendous amount of time and effort each year to arrange and present – were entirely grateful to Tesco and Love Irish Food. 

These 6 weeks will be our greatest sales volume and value through Tesco stores so that’s worth a big smile from all our team. 

So pop on down to your nearest Tesco and look out for those green Love Irish Food strips so you can spot and pick us up easily!